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, C. (1970a, July 01). Commercial testing: Car batteries. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/commercial-testing-car-batteries
, C. (1970a, July 01). VIM liquid. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/vim-liquid-9764
Marc, M. (1969a, June 15). The media-product survey is not a panacea!. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-media-product-survey-is-not-a-panacea-
Marc, M. (1969a, June 15). The media-product survey is not a panacea! (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-media-product-survey-is-not-a-panacea-french-
Parfitt and McGloughlin (1968a, June 15). The use of consumer panels in the evaluation of promotional and advertising expenditures. ANA - ESOMAR. Retrieved September 26, 2024, from
Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model. ANA - ESOMAR. Retrieved September 26, 2024, from
Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French). ANA - ESOMAR. Retrieved September 26, 2024, from
Anderson, C. E. (1965a, June 15). Can a correlation of advertising to sales be demonstrated?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/can-a-correlation-of-advertising-to-sales-be-demonstrated-
Godwin and Thorogood (1965a, June 15). The integration of advertising research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-integration-of-advertising-research