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Research papers

NSS: Pricesensitivity-meter (PSM)

In this paper we present a new technique for the measurement of price-perception in surveys. The technique is partly based on earlier research in this field but incorporates important new features. The approach is essentially psychometric. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Peter H. van Westendorp
September 1, 1976
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Citation

van Westendorp, P. H. (1976a, September 01). NSS: Pricesensitivity-meter (PSM). ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/nss-pricesensitivity-meter-psm-