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Fleury, P. (1984a, June 15). New qualitative studies (French). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/new-qualitative-studies-french-
Fleury, P. (1984a, June 15). New qualitative studies. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/new-qualitative-studies-2539
Spackman, N. (1981a, June 15). Researching the market for new publications. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/researching-the-market-for-new-publications
Branthwaite and Cooper (1978a, September 01). Value for money of qualitative research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/value-for-money-of-qualitative-research
Büttner and Von Rónai-Horváth (1978a, September 01). Quality versus quantity . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/quality-versus-quantity-
Von Rónai-Horváth and Büttner (1978a, September 01). Quality versus quantity (German). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/quality-versus-quantity-german-
Cowan and Cowpe (1976a, September 01). The use of qualitative research in the development of effective advertising. ANA - ESOMAR. Retrieved September 25, 2024, from
Vineall and Goodyear (1976a, September 01). From hats, rabbits and magicians to the present day . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/from-hats-rabbits-and-magicians-to-the-present-day-
Goodyear, J. R. (1976a, April 01). A qualitative research perspective on international marketing research. ANA - ESOMAR. Retrieved September 25, 2024, from