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From hats, rabbits and magicians to the present day

Date of publication: September 1, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Michael G. Vineall, John R. Goodyear

Abstract:

This paper sets out to challenge some of the attitudes and beliefs commonly expressed about qualitative research, detailing the changes which have taken place since the early motivational research days and illustrating the variety of ways in which it is increasingly being used by today's marketing decision- takers.

Michael G. Vineall

Author

This is a long description of some author details.

John R. Goodyear

Author

This is a long description of some author details.

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Citation

Vineall and Goodyear (1976a, September 01). From hats, rabbits and magicians to the present day . ANA - ESOMAR. Retrieved December 18, 2025, from


https://ana.esomar.org/documents/day-in-the-life-pilot-study