From hats, rabbits and magicians to the present day

Date of publication: September 1, 1976

Abstract:

This paper sets out to challenge some of the attitudes and beliefs commonly expressed about qualitative research, detailing the changes which have taken place since the early motivational research days and illustrating the variety of ways in which it is increasingly being used by today's marketing decision- takers.

Michael G. Vineall

Author

This is a long description of some author details.

John R. Goodyear

Author

This is a long description of some author details.

Research Papers

Research Papers

Research Papers

  • PDF
  • This could also be of interest