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Brookin and Schneersohn (1988a, September 01). 10 year's experience in using marketing models for new product development in Asia Pacific. ANA - ESOMAR. Retrieved May 27, 2024, from
van Doorn and Hess (1988a, September 01). New research possibilities by computerised personal interviewing. ANA - ESOMAR. Retrieved May 27, 2024, from
https://ana.esomar.org/documents/new-research-possibilities-by-computerised-personal-interviewing
Wolfe, O. H. (1988a, September 01). Beyond old and new. ANA - ESOMAR. Retrieved May 27, 2024, from
https://ana.esomar.org/documents/beyond-old-and-new
Hage, D. (1988a, June 15). Repositioning a brand to include the service element. ANA - ESOMAR. Retrieved May 27, 2024, from
https://ana.esomar.org/documents/repositioning-a-brand-to-include-the-service-element
Grobe, B. E. (1988a, June 15). Centralised and decentralised marketing research: How to find the "optimal balance" in a multinational pharmaceutical company. ANA - ESOMAR. Retrieved May 27, 2024, from
Aburatani, J. (1988a, June 15). Psychological analysis of ordinary people and the structure of interviews. ANA - ESOMAR. Retrieved May 27, 2024, from
Rothman, J. (1988a, June 15). Testing data fusion. ANA - ESOMAR. Retrieved May 27, 2024, from
https://ana.esomar.org/documents/testing-data-fusion
Kalim and Rutherford (1988a, June 15). Which dog? Which tail?. ANA - ESOMAR. Retrieved May 27, 2024, from
https://ana.esomar.org/documents/which-dog-which-tail-
Andersen, L. C. (1988a, June 15). Creativity and accountability in international advertising research. ANA - ESOMAR. Retrieved May 27, 2024, from
https://ana.esomar.org/documents/creativity-and-accountability-in-international-advertising-research