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Research papers

A new role for projective techniques

Marketing and consumers have changed since Projective and other Elicitation techniques were introduced into market research half a century ago. The objectives and rationale for employing them then maybe less valid now. Equally, the wholesale,...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Alan Branthwaite, Peter Cooper
Company: QRi Consulting Ltd.
October 28, 2001
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Citation

Branthwaite and Cooper (2001a, October 28). A new role for projective techniques. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/a-new-role-for-projective-techniques


Research papers

The evolution of management

One of the key aspects of the transformation of companies in the last ten years is the marked evolution of management and of its conceptions of the company. It is perhaps in the social sphere that the evolution is the most pronounced: The necessity...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Jacques Paitra
June 15, 1985
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Citation

Paitra, J. (1985a, June 15). The evolution of management. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/the-evolution-of-management