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The evolution of management

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Jacques Paitra

Abstract:

One of the key aspects of the transformation of companies in the last ten years is the marked evolution of management and of its conceptions of the company. It is perhaps in the social sphere that the evolution is the most pronounced: The necessity of being competitive is universally acknowledged, as is its corollary, the mobilisation of human resources.

Jacques Paitra

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Research Papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Jacques Paitra

 

June 15, 1982

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Citation

Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-importance-of-socio-cultural-change-in-the-definition-of-a-corporate-image-for-financial-institutions


Research Papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French)

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques Paitra

 

June 15, 1991

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Citation

Paitra, J. (1991a, June 15). Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French). ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/changes-in-marketing-social-policy-and-management-to-achieve-the-europeanisation-of-business-in-the-1990-s-french-


Research Papers

Advertising, promotions and direct marketing

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Sylvère Piquet

 

June 15, 1981

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Citation

Piquet, S. (1981a, June 15). Advertising, promotions and direct marketing. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/advertising-promotions-and-direct-marketing


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Citation

Paitra, J. (1985a, June 15). The evolution of management. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/advertising-promotions-and-direct-marketing