Abstract:
One of the key aspects of the transformation of companies in the last ten years is the marked evolution of management and of its conceptions of the company. It is perhaps in the social sphere that the evolution is the most pronounced: The necessity of being competitive is universally acknowledged, as is its corollary, the mobilisation of human resources.
Research Papers
Advertising, promotions and direct marketing
Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Sylvère Piquet
 
June 15, 1981
