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Research papers

Market research in the 1970's (English)

I believe that we should look at market research as an instrument whose future depends above all on the development of its main area of application, which is marketing. What can help us look at the future of market research is in my opinion a...

Catalogue: ESOMAR Congress 1968
Author: Jean Michel Agostini
June 15, 1968
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Citation

Agostini, J. M. (1968a, June 15). Market research in the 1970's (English). ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-english-


Research papers

Market research in the 1970's (French)

I believe that we should look at market research as an instrument whose future depends above all on the development of its main area of application, which is marketing. What can help us look at the future of market research is in my opinion a...

Catalogue: ESOMAR Congress 1968
Author: Jean Michel Agostini
June 15, 1968
×

Citation

Agostini, J. M. (1968a, June 15). Market research in the 1970's (French). ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-french-


Research papers

The role of research in finding and keeping vital personnel

If research is to be considered a viable instrument for keeping top management informed in all areas where their decisions are needed, it must be prepared to do more than it is doing at present. Companies need more people, better people, to expand...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: David North, Natalie Corson North
August 21, 1967
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Citation

North and Corson North (1967a, August 21). The role of research in finding and keeping vital personnel. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-role-of-research-in-finding-and-keeping-vital-personnel


Research papers

Men and techniques (French)

Seen as structured information utilised for decision making, market studies raise human problems within the company which sometimes render difficult the transposition of conclusions into effective decisions. The search for better utilisation of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andre Des Royeries
August 1, 1967
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Citation

Des Royeries, A. (1967a, August 01). Men and techniques (French). ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/men-and-techniques-french-


Research papers

Problems of advertising research on a new product

Is not yet sufficiently clear that where research and advertising activity are integrated in the desired way, the creative man will not be afraid of suggesting new and effective ways of using the initial results of research, trusting the reliability...

Catalogue: The European Marketing Research Review 1967
Author: Edoardo T. Brioschi
August 1, 1967
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Citation

Brioschi, E. T. (1967a, August 01). Problems of advertising research on a new product. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/problems-of-advertising-research-on-a-new-product


Research papers

Market research in insurance companies

In investigating the market for the services of insurance companies, the problems which market research has to solve are quite different in character from those that arise in industries which market manufactures, whether consumer or investment goods....

Catalogue: The European Marketing Research Review 1967
Author: Rolf Fröhner
August 1, 1967
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Citation

Fröhner, R. (1967a, August 01). Market research in insurance companies. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/market-research-in-insurance-companies


Research papers

Product testing in an engineering company

The "engineering company" referred to in the title is, in fact, one of the very large American-controlled automotive manufacturers with whom I spent some time heading up the market research activity. For a researcher the unique fascination of these...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Alan M. Leyshon
August 1, 1967
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Citation

Leyshon, A. M. (1967a, August 01). Product testing in an engineering company. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/product-testing-in-an-engineering-company


Research papers

Men and techniques

Seen as structured information utilised for decision making, market studies raise human problems within the company which sometimes render difficult the transposition of conclusions into effective decisions. The search for better utilisation of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andre Des Royeries
August 1, 1967
×

Citation

Des Royeries, A. (1967a, August 01). Men and techniques. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/men-and-techniques


Research papers

Conclusion

I think that this seminar has provided just that, a stimulus for further thinking and research, I think that many of us, if they have not learned a lot, certainly have been awakened, to a number of aspects of the question which preoccupied us all...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Jacques E. Andriessens
June 15, 1967
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Citation

Andriessens, J. E. (1967a, June 15). Conclusion. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/conclusion