Market research in the 1970's (English)

Date of publication: June 15, 1968

Abstract:

I believe that we should look at market research as an instrument whose future depends above all on the development of its main area of application, which is marketing. What can help us look at the future of market research is in my opinion a critical scrutinising of the present state of marketing. In my opinion, if market research is a scientific technique, marketing on the contrary is still in a pre-scientific stage.

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