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Alioto and Stewart (2003a, May 04). From 'report card' to true consumer insight . ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/from-report-card-to-true-consumer-insight-
Gugel and Idell (2002a, June 09). The ROI ratio. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/the-roi-ratio
Feld and Stone (2002a, February 03). Improving Honeywell's market research . ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/improving-honeywell-s-market-research-
Tripathi and Mehta (2001a, October 28). Selling Islamic finance to mr. Smith. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/selling-islamic-finance-to-mr-smith
Phillips, A. (2001a, June 01). Worldwide online measurement. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/worldwide-online-measurement
Rapp, Mazumdar and Hootkin (2001a, June 01). Make a wish. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/make-a-wish
Goggins and Palmquist (2000a, September 01). Leveraging data and adding value. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/leveraging-data-and-adding-value
Salerno and Calciu (1997a, September 01). Interactive modelling and decision calculus on the World Wide Web. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/interactive-modelling-and-decision-calculus-on-the-world-wide-web
Wisniewski and Cartwright (1996a, September 01). Understanding promotion effectiveness and profitability . ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/understanding-promotion-effectiveness-and-profitability-