Worldwide online measurement

Date of publication: June 1, 2001

Author: Adam Phillips

Abstract:

The papers for this edition of Online Audience Measurement suggest that research into the performance of this new medium is beginning to present itself in a more established way. There is less discussion about possibilities and rather more focus on accurate measurement, planning and ROI. Research companies specialising in online audience measurement are beginning to face up to the challenge of creating stable and useable currencies.

Adam Phillips

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