Abstract:
The papers for this edition of Online Audience Measurement suggest that research into the performance of this new medium is beginning to present itself in a more established way. There is less discussion about possibilities and rather more focus on accurate measurement, planning and ROI. Research companies specialising in online audience measurement are beginning to face up to the challenge of creating stable and useable currencies.
This could also be of interest:
Research Papers
Measurement of brand effectiveness of online advertising
Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Liesbeth Hop
 
June 1, 2001
Research Papers
Challenges in conducting worldwide online research
Catalogue: ESOMAR Global Cross-Industry Forum 2003
Authors: Paul Strasser, Hans Lingeman
 
December 3, 2003
Research Papers
Online measurement
Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Richard Webb
 
June 14, 2004
