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Research papers

The role of survey research and scenario development

This paper is based on one method of prediction: namely scenarios derived from indirect inference of survey results. Scenarios are a useful perspective within which the complex inter-relationships between the environment, individual business goals,...

Catalogue: Papers 1982: Social Research And Prediction
Author: Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
June 15, 1982
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Citation

Nelson, E. H. (1982a, June 15). The role of survey research and scenario development. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-role-of-survey-research-and-scenario-development


Research papers
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Citation

Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar (French). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar-french-


Research papers

The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe

This paper outlines how the European Market Research Department of the American Express Card Division has used market research to help its individual marketing teams (based in the various European countries) develop segmented marketing and...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Paul Szwarc
Company: American Express Company
June 15, 1982
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Citation

Szwarc, P. (1982a, June 15). The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-use-of-market-research-to-segment-and-communicate-effectively-with-the-market-for-travel-and-entertainment-cards-in-the-countries-of-western-europe


Research papers
×

Citation

Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar


Research papers

The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74

I shall divide my presentation into two parts. Part one will cover in a concise form the energy balance in the Federal Republic of Germany, and part two will cover the situation after the first energy crisis in detail and discuss how, by means of...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Karl-Friedrich Holm
June 15, 1982
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Citation

Holm, K. (1982a, June 15). The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-importance-of-market-research-in-the-analysis-of-the-energy-situation-in-the-federal-republic-of-germany-after-the-energy-crisis-1973-74


Research papers

Method and realisation of market research for the development of new products in the technical field

The paper describes, which basic requirements are necessary in order to be able to apply market research to product development too. In the understanding of market research as an instrument of marketing there have to be changes, at which the most...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Bernd Stulz
October 1, 1981
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Citation

Stulz, B. (1981a, October 01). Method and realisation of market research for the development of new products in the technical field. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/method-and-realisation-of-market-research-for-the-development-of-new-products-in-the-technical-field


Research papers

The role of the industrial researcher in maximising opportunities for consumer goods manufacturers

Talk to the majority of industrial and consumer researchers and the only things they are likely to agree they have in common are a shared belief in the application of market research to aid the more profitable operation of the company, and a similar...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Jonathan P. Shingleton
October 1, 1981
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Citation

Shingleton, J. P. (1981a, October 01). The role of the industrial researcher in maximising opportunities for consumer goods manufacturers. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-role-of-the-industrial-researcher-in-maximising-opportunities-for-consumer-goods-manufacturers


Research papers

The position and role of research within strategic marketing planning

In this paper I will attempt to do two things. First, I will tell you a little bit about strategic planning and how we have approached this extremely difficult subject. Second, I will attempt to position Marketing Research within the context of the...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Richard S. Halpern
Company: The Coca-Cola Company
August 23, 1981
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Citation

Halpern, R. S. (1981a, August 23). The position and role of research within strategic marketing planning. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-position-and-role-of-research-within-strategic-marketing-planning


Research papers

Budgeting to determine the profit contribution

This paper is a discussion in broad terms of the first two of these areas and in particular, the interaction between the two. Research data is one of the key inputs of the marketing planning process. However as with advertising or below-the-line...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Bill Blyth
August 23, 1981
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Citation

Blyth, B. (1981a, August 23). Budgeting to determine the profit contribution. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/budgeting-to-determine-the-profit-contribution