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The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Karl-Friedrich Holm

Abstract:

I shall divide my presentation into two parts. Part one will cover in a concise form the energy balance in the Federal Republic of Germany, and part two will cover the situation after the first energy crisis in detail and discuss how, by means of market research, an attempt was made to analyse the consumer attitude and the impact of his change in attitude on petroleum products.

Karl-Friedrich Holm

Author

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Citation

Holm, K. (1982a, June 15). The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-importance-of-market-research-in-the-analysis-of-the-energy-situation-in-the-federal-republic-of-germany-after-the-energy-crisis-1973-74