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The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Karl-Friedrich Holm

Abstract:

I shall divide my presentation into two parts. Part one will cover in a concise form the energy balance in the Federal Republic of Germany, and part two will cover the situation after the first energy crisis in detail and discuss how, by means of market research, an attempt was made to analyse the consumer attitude and the impact of his change in attitude on petroleum products.

Karl-Friedrich Holm

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Research Papers

The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74 (German)

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Karl-Friedrich Holm

 

June 15, 1982

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Citation

Holm, K. (1982a, June 15). The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74 (German). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-importance-of-market-research-in-the-analysis-of-the-energy-situation-in-the-federal-republic-of-germany-after-the-energy-crisis-1973-74-german-


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Conditions favouring "leftist extremism" in the Federal Republic of Germany

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Yola Laupheimer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1977

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Citation

Laupheimer, Y. (1977a, June 15). Conditions favouring "leftist extremism" in the Federal Republic of Germany. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/conditions-favouring-leftist-extremism-in-the-federal-republic-of-germany


Research Papers

Changes in energy supply and use into the future

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: John D. F. Martyn

 

June 15, 1984

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Citation

Martyn, J. D. (1984a, June 15). Changes in energy supply and use into the future. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/changes-in-energy-supply-and-use-into-the-future


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Citation

Holm, K. (1982a, June 15). The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/changes-in-energy-supply-and-use-into-the-future