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Smith, S. (1971a, June 15). Comments on T. Nowak's and S. Smith's paper. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/comments-on-t-nowak-s-and-s-smith-s-paper
Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/advertising-works