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Comments on T. Nowak's and S. Smith's paper

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Author: Seymour Smith

Abstract:

There are some criticisms and comments we would like to append to our paper. The criticisms are self-directed, since I feel that we may not have fully communicated some elements of the T-Meter technique.

Seymour Smith

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Comments on mr. T. C. Lockwood's paper

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: Jacques E. Andriessens

 

June 15, 1967

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Citation

Andriessens, J. E. (1967a, June 15). Comments on mr. T. C. Lockwood's paper. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/comments-on-mr-t-c-lockwood-s-paper


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Comments on mr. Stapel's paper

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: Erik Lohmann

 

June 15, 1967

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Lohmann, E. (1967a, June 15). Comments on mr. Stapel's paper. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/comments-on-mr-stapel-s-paper


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Comments on mr. Knappert's paper

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Yola Laupheimer

 

May 1, 1968

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Citation

Laupheimer, Y. (1968a, May 01). Comments on mr. Knappert's paper. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/comments-on-mr-knappert-s-paper


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Citation

Smith, S. (1971a, June 15). Comments on T. Nowak's and S. Smith's paper. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/comments-on-mr-knappert-s-paper