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Comments on T. Nowak's and S. Smith's paper

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Author: Seymour Smith

Abstract:

There are some criticisms and comments we would like to append to our paper. The criticisms are self-directed, since I feel that we may not have fully communicated some elements of the T-Meter technique.

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