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Yadav and Oshima (2018a, September 23). Transforming an iconic brand to help customers navigate change in Japan . ANA - ESOMAR. Retrieved June 11, 2024, from
Brant and Smith (1992a, June 15). The role of the salesforce in strategic marketing. ANA - ESOMAR. Retrieved June 11, 2024, from
https://ana.esomar.org/documents/the-role-of-the-salesforce-in-strategic-marketing
Zahay, D. L. (1992a, June 15). Turning results into action. ANA - ESOMAR. Retrieved June 11, 2024, from
https://ana.esomar.org/documents/turning-results-into-action
McPheters, R. M. (1991a, June 15). New measures of advertising effectiveness. ANA - ESOMAR. Retrieved June 11, 2024, from
https://ana.esomar.org/documents/new-measures-of-advertising-effectiveness
Short and Henry (1991a, June 15). Smartie. ANA - ESOMAR. Retrieved June 11, 2024, from
https://ana.esomar.org/documents/smartie
Miller, P. (1991a, June 15). The use of prescription data for sales force management and market research. ANA - ESOMAR. Retrieved June 11, 2024, from
Simmons, M. (1986a, August 01). Research on âbelow the lineâ expenditure. ANA - ESOMAR. Retrieved June 11, 2024, from
https://ana.esomar.org/documents/research-on-below-the-line-expenditure
van Kesteren, G. (1982a, June 15). Study of attitudes and motivation of staff, particularly those who come into direct contact with customers. ANA - ESOMAR. Retrieved June 11, 2024, from
van Kesteren, G. (1982a, June 15). Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French). ANA - ESOMAR. Retrieved June 11, 2024, from