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Research papers

Successful snacks and shopper insights

This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...

Catalogue: Congress 2017: Visionary
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
September 4, 2017
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Citation

Garcia and Mendez (2017a, September 04). Successful snacks and shopper insights. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights


Research papers

Feel more, click more

As more advertising spend migrates online, there’s a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...

Catalogue: Congress 2017: Visionary
Author: Jocelyn Simon
Company: System1 Research Ltd
August 31, 2017
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Citation

Simon, J. (2017a, August 31). Feel more, click more. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/feel-more-click-more