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Nevegna, M. (1969a, August 01). Quantitative market research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/quantitative-market-research
Nolan, V. C. (1962a, June 15). Problems of measurement in industrial market research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/problems-of-measurement-in-industrial-market-research