Resources Library by ANA

Understanding tomorrow's markets today

Emerging markets of Asia will be a major driver of corporate growth in the new millennium, and represent unique marketing strategy and market research challenges. There is a crisis of confidence in the ability of market research to support decision...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Khushi Khanna, Rama Bijapurkar

Company: PepsiCo

September 1, 1997

Fuzzy segmentation

Segmentation plays an important role in marketing research. Techniques used implementing segmentation so far only differ from each other in details. Seeking sharp boundaries between segments is the most common handicap of these techniques. In...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Erkani Keyman

September 1, 1997

The new face of marketing

Getting dose to customers, understanding and meeting their needs in terms of products, services and business relationships have been for many years the key corporate success factors. Of late much has changed, companies are now being forced to change...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: David Jamieson

Company: KANTAR TNS Malaysia

June 15, 1997

Learning from our listeners

The changes to the Australian Broadcasting Services Act in the mid- 1990’s have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking advantage of Section 39 licenses to start a...

Catalogue: 2nd Radio Research Symposium

Author: David Rogerson

June 15, 1997

Buying loyalty VS. building commitment developing

The paper examines the role of customer loyalty in maximising opportunity, and will argue that loyalty, as measured by customer spending, is simply a reflection of short-term behaviour and can only be sustained by one of two routes: building the...

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Trevor Richards

June 15, 1997

Geodemographics and its application to the study of consumers (Spanish)

The investigation from markets in general support in the data demographics for their designs methodological. These data from population and living place is it so structured according variables as age, sex and division political- administrative The...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Daniel Baez Ortega, Guido Romo Costamaillere

June 15, 1997

A method for market segmentation using continuous datasets

This paper attempts to address the issue of how continuous research can be brought to bear on the segmentation process. This paper will assess how segmentation currently works, particularly in terms of the relationship between continuous and ad hoc...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Helen Passingham-Hughes, Judith Passingham

June 15, 1997

How different is a random digit dialing sample from a listed sample?

In Canada, about 98% of all households have telephones, and unlisted telephone numbers are relatively rare. Given this, BUM has recruited participants for its radio ratings surveys using a sample frame of listed telephone numbers. In analyses of our...

Catalogue: 2nd Radio Research Symposium

Authors: Jackie Ferris, Owen Charlebois

June 15, 1997

Geodemographics and its application to the study of consumers

The investigation from markets in general support in the data demographics for their designs methodological. These data from population and living place is it so structured according variables as age, sex and division political- administrative The...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Daniel Baez Ortega, Guido Romo Costamaillere

May 1, 1997