Resources Library by ANA

Effects of changing consumer lifestyles in the retail market

In this paper three topical ways of segmenting retail markets are discussed illustrating the principal advantages and unique insights afforded by each of them individually. By use of a matrix approach it will then be shown how they can be combined...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Douglas Parker

Company: Douglas Parker Associates (Pty) Ltd.

June 15, 1995

From customer satisfaction to customer segmentation

This paper describes how research was used to help Shell UK to develop a strategy to understand and build relationships with consumers in a market which has become increasingly competitive: the UK petrol/ diesel market The paper demonstrates the need...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: Stephen Bairfelt, Trevor Richards

Company: Shell Global

June 15, 1995

Open-market aftershocks

Czech and Slovak consumers' attitudes toward brands have undergone a massive shift since the opening of the market, becoming significantly more sophisticated and critical over the last five years. Compared to extremely price-sensitive and...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Jennifer Gibbs, Marek Boguszak

Company: KANTAR TNS Malaysia

April 1, 1995

A sociocultural typology of the Mazowsze region in Poland, compared with Western European typologies

The paper is divided in three parts. A short introduction explains the uses of sociocultural variables and typologies in Western Europe. Since Eastern European markets are developing towards the level of complexity of their Western counterparts, it...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Stefano Magistretti, Jacek Dohnalik

Company: KANTAR TNS Malaysia

April 1, 1995

From black & white to colour

The release of ANC leader Nelson Mandela and unbanning of the ANC in 1990 the eradication of all apartheid legislation from the statute books in 1993 and the first democratic multiracial general election in April this year have introduced dramatic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Christiane von Ulmenstein

September 1, 1994

Long-term, in-depth market analyses based on media market studies (German)

In practically all countries that are oriented towards the market economy, media coverage and the composition of media users are ascertained on a regular basis within the framework of ambitious research projects. Along with detailed demographic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1994

Long-term, in-depth market analyses based on media market studies

In practically all countries that are oriented towards the market economy, media coverage and the composition of media users are ascertained on a regular basis within the framework of ambitious research projects. Along with detailed demographic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1994

A new macro-level segmentation model for business-to-business marketing

In consumer markets, marketers and researchers have traditionally used demographics (sex, lifecycle, income, socio-economic class) to segment markets. Other segmentation bases have been proposed and used (psychographics, values), but "demographics"...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Geoff Alford

June 15, 1994

Strategic and structural implications in managing European brand development

This paper deals with three linked topics and their accompanying hypotheses:1. Strategic Implications for Branded Companies in the Single Market:-Corporate strategy will replace an add-up of brand objectives-Market segmentation will increase...

Catalogue: Seminar 1994: Building Successful Brands

Author: William Ramsay

June 15, 1994