Resources Library by ANA

In the eye of the storm

Concern regarding the effects of violence on television, especially on children, is one of the most important areas researched by academics. In contrast, relatively little attention has been given to this problem by commercial researchers. In...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Dan P. van Vuuren

June 15, 1992

Research for local authorities

This paper analyses the growth of research commissioned by local authorities in Britain and how these have been used to stimulate changes in working practices within the relevant authority. It looks at the political and financial background against...

Catalogue: ESOMAR Congress 1987

Author: Brian Gosschalk

September 1, 1987

Children of the sixties

The purpose of this paper is to examine the importance in research terms of a number of major social changes affecting children today. We use the family as the main area of focus to describe the implications of social change for our target group.

Catalogue: Seminar 1980: Children And Young People

Authors: Jacqui Adams, Wendy Mitchell

June 15, 1980

Children and marketing

The present paper covers only a limited part of this research, but a part which we think may be of interest. We begin with a summary of the public opinions on the topic 'children and marketing', as they were explicitly formulated on a conference in...

Catalogue: Seminar 1980: Children And Young People

Authors: Paul Kruger Andersen, Kurt Pedersen

June 15, 1980

Multi dimensional measurement of involvement with social problems

Students of public opinion are well aware that important differences exist in people's involvement with the major (social) issues of the day. The concept of involvement has no scientific status in the social sciences, and there has been no endeavour...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Peter H. van Westendorp

June 15, 1980

Researching a complex social problem

The present paper describes a programme of research set up to aid decision-making about the potential use of advertising to combat vandalism. Starting from a review of the current state of knowledge, research was designed to fill in some of the gaps...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Sally Stainforth, Tony Twyman

June 15, 1979

The expansion of medical marketing research by the inclusion of political and social aspects

In this paper we will use German experience to illustrate how doctors react in their thoughts and opinions to these discussions, in particular to those initiated in 1976 by the government and some Federal Ministries. These sociopolitical discussions...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Authors: Friedhelm Brüdgam, Gerhard Studynka

June 15, 1979

Measurement of subjective well-being and its implications on socio-political decisions (French)

This present paper has as its objective the presentation of a conceptual framework and the first experimental results (from a sample of a reduced size) of research intended to: 1. Perfect a method and tools for measuring individual subjective...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Yves Evrard, Denis Lindon

June 15, 1977

Conditions favouring "leftist extremism" in the Federal Republic of Germany (German)

In 1975 the Federal Ministry of the Interior commissioned Infratest Wirtschaftsforschung GmbH to make a study of the causes of political extremism, in particular of leftist extremism. This study is designed to identify the causes for the development...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Yola Laupheimer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1977