Researching a complex social problem

Date of publication: June 15, 1979

Abstract:

The present paper describes a programme of research set up to aid decision-making about the potential use of advertising to combat vandalism. Starting from a review of the current state of knowledge, research was designed to fill in some of the gaps in knowledge quickly and to provide evidence on whether advertising could help if so how it should be approached. Subsequently research contributed to the design and evaluation of a anti-vandalism campaign.

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