Resources Library by ANA

Rural socio-economic classification

This paper is intended to provide a much needed social grading for rural India. The problems in defining a rural socio-economic classification in India are presented and the previous efforts in this direction are discussed. The drawbacks of these...

Catalogue: Seminar 1998: Adding Transparency To Brand Management

Authors: Bikramjit Chaudhuri, Sophie Josep, Ravindra Godase

June 15, 1998

From Rugrats to Spice Girls

This paper traces the history of characters up to the mid-nineteenth century, and thereafter through five ages of character development. Research is described that regularly plots the popularity of characters among children over a number of years....

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Carrick James

October 22, 1997

Current methodologies in the Middle East and North Africa

The Arab speaking region has distinct social and cultural characteristics which reflect its Islamic foundations and have profound implications for the research procedures which, until now, could be deployed successfully in its markets. A prime...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Soulla Kellas, Anna Rita Baglioni Hadjigavriel

September 1, 1997

The case of Russia

This paper is based on research conducted in Russia during its transition to a more liberal economic and political system. The data cited are taken from VCIOM nationwide surveys and polls conducted in 1989-1997. Russia shares most common features of...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Yuri Levada, Alexey Levinson

September 1, 1997

China's generation III

Marketers who are establishing operations in China have only recently begun to understand the Chinese consumer. Though it has become easier to conduct marketing research, there are not many cases where the marketer decides on a marketing strategy...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Masaru Ariga, Mariko Yasue, Gu Xiang Wen

Company: Dentsu Macromill Insight

November 1, 1996

A stimulating challenge

Qualitative research in the Arab speaking countries is a new development in a relatively young industry. The rich and diverse cultural and historical heritage of the region presents a stimulating task for the market researcher. This paper is an...

Catalogue: MENAP Forum 1996: Pressure On Profit

Author: Haifa Abbas

Company: Martpoint Marketing Research Consultants

March 1, 1996

Changing attitudes towards fashion and clothing in Italy

In this paper I will focus on the rise and fall of Italian fashion fascination from a socio- cultural point of view and its consequences in the upper-end market. The first part looks at the socio-cultural background that led to an unprecedented...

Catalogue: ESOMAR Congress 1995: Making The Decision

Author: Simona Segre Reinach

Company: GPF Inspiring Research

September 1, 1995

Is there still a place for foreign radios in Romania?

The last five years were, for Romania, a period of severe changes. As other countries placed in Central and Eastern Europe, Romania passes a period of transition from a communist regime towards a democratic one. Keeping in mind this context, the...

Catalogue: Radio Research Symposium 1995

Authors: Mircea Kivu, Mara-Ileana Galat

Company: IMAS International GmbH

July 1, 1995

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Rupert K. Tower, Peter Cooper

Company: QRi Consulting Ltd.

April 1, 1995