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A stimulating challenge

Date of publication: March 1, 1996

Catalogue: MENAP Forum 1996: Pressure On Profit

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Author: Haifa Abbas

Abstract:

Qualitative research in the Arab speaking countries is a new development in a relatively young industry. The rich and diverse cultural and historical heritage of the region presents a stimulating task for the market researcher. This paper is an appreciation of the difficult and easy aspects of qualitative research amongst women in the area and the challenges it presents to the qualitative researcher.

Haifa Abbas

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Citation

Abbas, H. (1996a, March 01). A stimulating challenge . ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/a-new-challenge-strategic-research-french-