Resources Library by ANA

Shrugging off gender inequality

We aim to help shift Japan's course towards a brighter future -- economically, as a society and as individuals -- by illuminating the true cost of gender inequality. To tackle the issue Unilever has partnered with Ipsos to conduct quantitative...

Catalogue: Asia Pacific 2019

Authors: Deanna Elstrom, Emi Nishiyama

Companies: Ipsos MRBI, Unilever

May 22, 2019

Kicking refugees was just the beginning: The European refugee crisis

2015 was a decisive year in Europe. Hundreds of thousands of refugees arrived from war-torn Syria and beyond, walking their way through the Balkans into the EU. The largest mass migration in Europe since the 1940s brought significant changes to the...

Catalogue: Congress 2016: #WOW

Authors: Daniel Fazekas, Balazs Denes

September 22, 2016

Dancing 'til we drop: global ageing but not as we know it

In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...

Catalogue: Congress 2014: What Inspires?

Authors: David Bunker, Kevin Cowan, Lisa Edgar

September 10, 2014

Researching the unresearchable

In the UK, 6,000 people take their own lives every year; 4,000 of them are men. Samaritans sought to develop an ad campaign aimed at reducing male suicide. The campaign was aimed at men in low income groups living in the most socially deprived areas...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Nick Johnson, Nicola Peckett

Company: Volante Research

November 13, 2011

Chinese frontiers

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that China is the major challenge for the 21st century with a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33...

Catalogue: Congress 2008: Frontiers

Authors: Peter Cooper, Simon Patterson, Katie Zhou, May Qiu, John S. Pawle

Companies: DiagAid Marketing Research Co., Ltd, QRi Consulting Ltd.

September 26, 2008

Three generations, one big market

India is big and India is young. Its size and its demographics, together with the growth potential that India's economy is showing, have made it a fashionable market.Marketers from across the world and within India are betting high on these two...

Catalogue: Asia Pacific 2008

Author: Dheeraj Sinha

April 9, 2008

Do I want to be beautiful?

Beauty has been of major concern to people since ancient times. Think, for example, of the Greek statues. But in the 21st century beauty seems to have become a hype. Perfectly styled female and male bodies and faces flood not only Playboy magazines...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Dieter Korczak

Company: GP Forschungsgruppe

February 6, 2008

Starting from scratch

The road to conducting survey research that meets international standards is one not easily paved in Afghanistan.Violence, illiteracy in both urban and rural areas, segments of the population hostile to research, and cultural constraints on access to...

Catalogue: Congress 2006: Foresight

Authors: Rafiq Ullah Kakar, Matthew Warshaw, Zemarak Mohsini, Torpekay Habibzei

Company: ACSOR Surveys

September 17, 2006

Measuring opinion in a 'war zone'

There was no history of polling in Iraq prior to 2003. a census existed but there was no social nor opinion research available. the hazard of ongoing violence and bombing meant that it was nigh on impossible for those trying to understand...

Catalogue: Congress 2006: Foresight

Authors: Johnny Heald, Munqith Daghir

Companies: ORB, IIACSS

June 15, 2006