Researching the unresearchable
Abstract:
In the UK, 6,000 people take their own lives every year; 4,000 of them are men. Samaritans sought to develop an ad campaign aimed at reducing male suicide. The campaign was aimed at men in low income groups living in the most socially deprived areas of the UK. This paper showcases how powerful research can be in understanding a rarely researched part of the population and in turning that insight into compelling advertising.
Research Reports
Making public polling matter in Georgia
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V., Kathy Frankovic, Michael Traugott, Miroslawa Grabowska, Emmanuel Rivière
June 15, 2013
Research Papers
Why ditching depth is dangerous
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Michael Thompson, Michael McLean
Company: Opinion Leader
November 20, 2013
Research Papers
Brands in the age of anger
Catalogue: Fusion 2019
Author: Graeme Trayner
Company: The Glover Park Group
November 10, 2019
