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Webinars

Questionnaire design best practices

Questionnaire design is both art and science - but much of the science continues to be ignored by researchers today. Jeffrey will share design practices informed by research on research that you can immediately begin to apply. He'll review the...

Catalogue: Webinars 2021
Authors: Jeffrey Henning, Stephen Kraus
May 19, 2021
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Citation

Henning and Kraus (2021a, May 19). Questionnaire design best practices. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/questionnaire-design-best-practices


Webinars

Theory and back again: A researcher's tale

Join Zontziry 'Z' Johnson of Zappi for a presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization's efforts...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Zontziry Johnson, Angela Canin
Company: ZappiStore
July 8, 2020
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Citation

Henning, Johnson and Canin (2020a, July 08). Theory and back again: A researcher's tale. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/theory-and-back-again-a-researcher-s-tale