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Theory and back again: A researcher's tale

Date of publication: July 8, 2020

Catalogue: Webinars 2020

Company:

Authors: Jeffrey Henning, Zontziry Johnson, Angela Canin

Abstract:

Join Zontziry 'Z' Johnson of Zappi for a presentation on the market research process and how it drives business decisions. 

Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization's efforts to drive business decisions using data. Realistically, that's not always how it happens. Or is it? 

In this webinar, Zontziry will cover the following topics:


- Reviewing the ideal market research process

- Customer input as a source of data

- Feeding business decisions 

- Theory vs. reality 

Jeffrey Henning

Author

This is a long description of some author details.

Zontziry Johnson

Author

This is a long description of some author details.

Angela Canin

Author

This is a long description of some author details.

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Citation

Henning, Johnson and Canin (2020a, July 08). Theory and back again: A researcher's tale. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/tale-of-two-countries-uk-and-singapore