Resources Library by ANA

Italy's image and potential

This paper illustrates the main findings of a multi-country study carried out by Market Dynamics International between May and September 1999 on behalf of RAI International, the content provider for the international market (via cable and satellite)...

Catalogue: Ethnic Marketing 2000

Authors: Clara Origlia, Loredana Cornero

Company: Market Dynamics International srl

July 1, 2000

Developing points of view

This paper presents findings from an extensive research project conducted by MTV Networks during the summer of 1999 to broaden its understanding of young ethnic consumers. Quantitative and qualitative research with white, African American, and Latino...

Catalogue: Ethnic Marketing 2000

Authors: Marsha E. Williams, Jeffrey Kaufman

Company: Viacom International Media Networks

July 1, 2000

Emotions matter

The central idea of this paper is show emotions and the viewer will buy.Based on a research with 951 TV commercials and 1,361 viewers, theauthors arrived at several conclusions: Feelings on TV is the best way tomake the viewer feel emotions. What...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: Ben Decock, Patrick De Pelsmacker

January 1, 2000

Analogue and digital television in Europe

More than seventy-three million European households receive satellite TV two million in digital. However development is not consistent and there are marked variations by country. Digital broadcasting is adding an additional complexity to television...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Authors: Thomas Merz, Bruce Roberts

August 1, 1999

Does clutter degrade the media environment?

This paper analyses one aspect of the quality of the television environment - commercial clutter - and its effects on viewers. Despite an increasing preponderance of evidence that clutter has a negative effect on commercial effectiveness commercial...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Author: Debbie Solomon

August 1, 1999

TvSpan

TvSpan a joint venture project between Meridian Broadcasting TSMS and Taylor Nelson Sofres has been in operation since March 1996 with 750 Superpanel homes in the Meridian ITV region equipped with TV setmeters in addition to the scanning equipment...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Author: Andrew Roberts

August 1, 1999

Untangling the confusion of TV scheduling theories

This paper discusses the distinctions that should be made in media scheduling between the theories of how advertising works (response functions and decay) and the tactics of media buying (cover and frequency). It draws on the modeling analysis work...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Author: Jayne Zenaty Spittler

August 1, 1999

Added value of the media mix

The paper describes three case studies of real market tests that have been carried out with GfK-BehaviorScan in Germany and France. In these tests parts of the media budget for fast moving consumer goods have been shifted from TV to print. The aim...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Author: Christian Stahl

Company: GfK

June 15, 1999

The Radiometer

This paper assesses the potential of the radiometer in offering the radio (and television) industry a major breakthrough for the measurement of their audiences. Each of the systems under development is a quasi-passive device. It will be essential for...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Author: Peter Menneer

June 15, 1999