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Research papers

British attitudes towards the European communities

In the spring of 1971 Social and Community Planning Research was invited by the European Movement to conduct a major survey of public attitudes to Britain and her possible links with the European Economic Community or Common Market. Like the polls,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: James Spence
August 1, 1975
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Citation

Spence, J. (1975a, August 01). British attitudes towards the European communities. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/british-attitudes-towards-the-european-communities


Research papers

Marketing research for financial services

The paper defines marketing research for financial institutions and services and indicates how research should be employed in support of marketing planning. A brief history of the development of marketing as a concept and market research as a service...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: Robert M. Worcester, Roger J. Stubbs
February 1, 1975
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Citation

Worcester and Stubbs (1975a, February 01). Marketing research for financial services. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/marketing-research-for-financial-services


Research reports

Door-step selling

The research was required to provide some preliminaryunderstanding of what door-to-door selling felt likefrom the point of view of the people who bought goodsin this way, more particularly those who bought thingsfrom door-to-door salesmen whom they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1974
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Citation

, C. (1974a, October 03). Door-step selling . ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/door-step-selling-


Research papers

Shopping styles and strategies and their relationship to in-store factors

This paper is concerned with increasing understanding of the mechanisms which determine how shoppers make purchasing decisions. It is particularly concerned with housewives shopping for branded packaged goods in self-service stores/supermarkets in...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: David Beazley, Tony Lunn
April 1, 1974
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Citation

Beazley and Lunn (1974a, April 01). Shopping styles and strategies and their relationship to in-store factors. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/shopping-styles-and-strategies-and-their-relationship-to-in-store-factors


Research papers

Housing and life style

This paper is a study of the people who, in this country, live in two distinct forms of housing: the owner occupier and the council tenant. It examines the differences between these two groups in terms of their demographics, their education, their...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Annette Horne
September 1, 1973
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Citation

Horne, A. (1973a, September 01). Housing and life style. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/housing-and-life-style


Research reports

Research research into English tourism for Inbucon/Aic Ltd. on behalf of the English Tourist Board

The English Tourist Board is interested in howEngland is seen as a tourist/holiday center by the peoplewho live within the country 's boundaries. This preliminary research has been designed to provideinformation for a large-scale quantified survey of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973
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Citation

, C. (1973a, June 21). Research research into English tourism for Inbucon/Aic Ltd. on behalf of the English Tourist Board. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/research-research-into-english-tourism-for-inbucon-aic-ltd-on-behalf-of-the-english-tourist-board


Research papers

Advertising and sales promotion in the U.K.

This paper is designed to complement the paper presented by Dr. Alexander Krzyminski at Palermo, in July, 1972. Dr. Krzyminski's paper set out to describe the current situation in Poland so as to "serve the idea of extending East-West trade" and, at...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Michael Lyster
June 15, 1973
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Citation

Lyster, M. (1973a, June 15). Advertising and sales promotion in the U.K.. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/advertising-and-sales-promotion-in-the-u-k-


Research papers

Operating effective panels for TV audience measurement

Panels offer certain advantages over sample surveys in providing TV audience measurement information more precisely and economically. As planning requirements for TV advertising become more sophisticated therefore, demand for TV panels is likely to...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Stephan Buck
June 15, 1973
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Citation

Buck, S. (1973a, June 15). Operating effective panels for TV audience measurement. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/operating-effective-panels-for-tv-audience-measurement


Research papers

Social research for planning purposes in a large urban authority

This paper examines each of these themes in their implications for local government social research and relates them to studies carried out by the Greater London Council. Within the context of the powers granted to it by the London Government Act,...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Norman Perry, Jennifer Owen
June 15, 1973
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Citation

Perry and Owen (1973a, June 15). Social research for planning purposes in a large urban authority. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/social-research-for-planning-purposes-in-a-large-urban-authority