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Williams and Kaufman (2000a, July 01). Developing points of view. ANA - ESOMAR. Retrieved June 07, 2024, from
https://ana.esomar.org/documents/developing-points-of-view
Olson, D. W. (1984a, June 15). Validation of copy: Testing measures based on in-market performance. ANA - ESOMAR. Retrieved June 07, 2024, from
https://ana.esomar.org/documents/validation-of-copy-testing-measures-based-on-in-market-performance
Cooper and Worcester (1981a, June 15). How British and American employees view their companies and their jobs. ANA - ESOMAR. Retrieved June 07, 2024, from
Joyce, T. (1978a, June 01). Effective media selection. ANA - ESOMAR. Retrieved June 07, 2024, from
https://ana.esomar.org/documents/effective-media-selection
Bird, M. (1976a, December 01). New opportunities in magazine marketing. ANA - ESOMAR. Retrieved June 07, 2024, from
https://ana.esomar.org/documents/new-opportunities-in-magazine-marketing
Worcester, R. M. (1969a, June 15). Negro and white attitudes towards problems and progress in race relations in the United States. ANA - ESOMAR. Retrieved June 07, 2024, from