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How British and American employees view their companies and their jobs

Date of publication: June 15, 1981

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Michael R. Cooper, Robert M. Worcester

Abstract:

This paper examines American and British attitude data bases and compares American managers' and employees' attitudes to British managers' and employees' attitudes. Data for these comparisons are derived from: Hay Associates and ORC in the USA, and Market & Opinion Research International (MORI) in Britain.

Michael R. Cooper

Author

This is a long description of some author details.

Robert M. Worcester

Author

This is a long description of some author details.

Research Papers

Measuring and managing the corporate image

Catalogue: ESOMAR Congress 1989

Authors: Stewart Lewis, Robert M. Worcester

Company: IPSOS

September 1, 1989

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Citation

Lewis and Worcester (1989a, September 01). Measuring and managing the corporate image. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/measuring-and-managing-the-corporate-image


Research Papers

Industrial relations research

Catalogue: Seminar 1977: Social Research

Author: Robert M. Worcester

Company: IPSOS

November 30, 1977

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Citation

Worcester, R. M. (1977a, November 30). Industrial relations research. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/industrial-relations-research


Research Papers

Some social applications of communication research

Catalogue: Seminar 1977: Social Research

Author: John M. Caffyn

 

December 1, 1977

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Citation

Caffyn, J. M. (1977a, December 01). Some social applications of communication research. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/some-social-applications-of-communication-research


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Citation

Cooper and Worcester (1981a, June 15). How British and American employees view their companies and their jobs. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/some-social-applications-of-communication-research