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How British and American employees view their companies and their jobs

Date of publication: June 15, 1981

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Michael R. Cooper, Robert M. Worcester

Abstract:

This paper examines American and British attitude data bases and compares American managers' and employees' attitudes to British managers' and employees' attitudes. Data for these comparisons are derived from: Hay Associates and ORC in the USA, and Market & Opinion Research International (MORI) in Britain.

Michael R. Cooper

Author

This is a long description of some author details.

Robert M. Worcester

Author

This is a long description of some author details.

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Cooper and Worcester (1981a, June 15). How British and American employees view their companies and their jobs. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/insurance-brokers-and-their-clients