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Research papers

Multi-methods cocktail

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Catalogue: Fusion 2019
Author: Tom van Bommel
Company: Unravel Research
November 10, 2019
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Citation

van Bommel, T. (2019a, November 10). Multi-methods cocktail. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/multi-methods-cocktail


Research papers

The hunt for an "authentic" coffee experience

Although consumers are quite particular when it comes to choosing coffee, understanding the criteria they base their choices on - particularly what causes them to consider coffee 'authentic' - can be difficult. Spurred by the convenience store...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Junichi Ichiba, Humphrey Chen, Yuki Tanaka
Company: INTAGE HOLDINGS Inc.
May 9, 2017
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Citation

Ichiba, Chen and Tanaka (2017a, May 09). The hunt for an "authentic" coffee experience. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-hunt-for-an-authentic-coffee-experience-8990


Research papers

Virtual future: Real Life or fantasy

Virtual technologies are in a perpetual state of motion with new developments changing and evolving to create new and exciting possibilities. Get up to date on the latest technologies in common use (e.g., virtual shopping, virtual banking, virtual...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Andrew Reid, Matt Kleinschmit, Richard Rizzo
Company: Vision Critical
September 13, 2012
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Citation

Reid, Kleinschmit and Rizzo (2012a, September 13). Virtual future: Real Life or fantasy. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/virtual-future-real-life-or-fantasy