Abstract:
How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.
Research Papers
Reliability and predictive validity in consumer neuroscience
Catalogue: Congress 2015: Revelations
Author: Michael E. Smith
Company: Nielsen
October 1, 2015
Research Papers
Integrating qualitative methods with biometrics
Catalogue: Qualitative 2009: The Evolving Human
Authors: Rafal Ohme, Agnieszka Wnuk, Magdelena Jagielska
 
November 19, 2009
Research Papers
Imagine that we can test imagination!
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising
Company: KANTAR TNS Malaysia
March 26, 2012
