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Multi-methods cocktail

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: Unravel Research

Author: Tom van Bommel

Abstract:

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Tom van Bommel

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Multi-methods cocktail

Catalogue: Fusion 2019

Author: Tom van Bommel

Company: Unravel Research

November 10, 2019

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Citation

van Bommel, T. (2019a, November 10). Multi-methods cocktail. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/multi-methods-cocktail-10850


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Catalogue: Fragrance 2009: The Trends Mistral

Author: Frédéric Miedzinski

Company: Open Air

June 26, 2009

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Miedzinski, F. (2009a, June 26). The fragrance cocktail. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/the-fragrance-cocktail


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Some problems in multi-country advertising research

Catalogue: Seminar 1971: Multi-Country Research

Author: Peter A. Rusby

Company: ESSO

June 15, 1971

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Citation

Rusby, P. A. (1971a, June 15). Some problems in multi-country advertising research. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/some-problems-in-multi-country-advertising-research


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Citation

van Bommel, T. (2019a, November 10). Multi-methods cocktail. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/some-problems-in-multi-country-advertising-research