Multi-methods cocktail

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: Unravel Research

Author: Tom van Bommel

Abstract:

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

  • PDF
  • This could also be of interest
Activation Authors: George Gallup
A new approach to the evaluation of advertising themes Authors: H. Emanuel, Leonardus Hendrik Klaassen, H. Theil
A new approach to the evaluation of advertising themes (French) Authors: H. Emanuel, Leonardus Hendrik Klaassen, H. Theil
Advertising research Authors: Enrico Zanelli
Advertising research Authors: Sander de Leve
Advertising research (French) Authors: Enrico Zanelli
Advertising research (French) Authors: Sander de Leve
Comments on the papers to be read on Thursday afternoon, September 15th, on advertising by A.S.C Ehrenberg Authors: Andrew S. C. Ehrenberg
Contribution to the discussion Thursday afternoon, September 15th Authors: Horst Stern
Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research" Authors: Jean Michel Agostini, Sander de Leve, J. H. Verstegen, A. G. Zwijnenberg, J. Ax, Coen C. J. de Koning, William Schlackman