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Multi-methods cocktail

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: Unravel Research

Author: Tom van Bommel

Abstract:

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Tom van Bommel

Author

This is a long description of some author details.

Research Papers

Reliability and predictive validity in consumer neuroscience

Catalogue: Congress 2015: Revelations

Author: Michael E. Smith

Company: Nielsen

October 1, 2015

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Citation

Smith, M. E. (2015a, October 01). Reliability and predictive validity in consumer neuroscience. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/reliability-and-predictive-validity-in-consumer-neuroscience-8588


Research Papers

Integrating qualitative methods with biometrics

Catalogue: Qualitative 2009: The Evolving Human

Authors: Rafal Ohme, Agnieszka Wnuk, Magdelena Jagielska

 

November 19, 2009

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Citation

Ohme, Wnuk and Jagielska (2009a, November 19). Integrating qualitative methods with biometrics. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/integrating-qualitative-methods-with-biometrics


Research Papers

Imagine that we can test imagination!

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising

Company: KANTAR TNS Malaysia

March 26, 2012

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Citation

Ohme, De Balanzó and Eising (2012a, March 26). Imagine that we can test imagination!. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/imagine-that-we-can-test-imagination-


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Citation

van Bommel, T. (2019a, November 10). Multi-methods cocktail. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/imagine-that-we-can-test-imagination-