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Virtual future: Real Life or fantasy

Date of publication: September 13, 2012

Catalogue: Congress 2012: Accelerating Excellence

Company: Vision Critical

Authors: Andrew Reid, Matt Kleinschmit, Richard Rizzo

Abstract:

Virtual technologies are in a perpetual state of motion with new developments changing and evolving to create new and exciting possibilities. Get up to date on the latest technologies in common use (e.g., virtual shopping, virtual banking, virtual mailbox) as well as some research on research to dispel some myths on virtual research techniques. Then veer into the land of imagination and speculation with augmented reality and 3D capabilities. Comparisons to industries outside of MR such as aviation and gaming take you to year 2030 and beyond.

Andrew Reid

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Matt Kleinschmit

Author

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Richard Rizzo

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Reid, Kleinschmit and Rizzo (2012a, September 13). Virtual future: Real Life or fantasy. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/virtual-reality-real-impact-12687