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Research papers

Using web research technology to accelerate innovation

The prevailing business climate these days is increasingly competitive, pushing marketers not only to innovate but also to do this faster than the competition. International competition, fragmented and demanding markets, diverse and rapidly changing...

Catalogue: ESOMAR Net Effects 2001
Author: John S. Pawle
Company: QRi Consulting Ltd.
February 11, 2011
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Citation

Pawle, J. S. (2011a, February 11). Using web research technology to accelerate innovation. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/using-web-research-technology-to-accelerate-innovation


Research papers

Privacy laws, internet scams and other challenges affecting panel research

The paper reviews various ways in which security breaches occur and suggests ways to prevent them. It addresses crime on the Internet, specifically phishing and spyware, and considers what could happen to panel research firms if their panelists'...

Catalogue: Panel Research 2006
Author: David W. Stark
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Stark, D. W. (2006a, October 08). Privacy laws, internet scams and other challenges affecting panel research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/privacy-laws-internet-scams-and-other-challenges-affecting-panel-research


Research papers

Online VS. offline administration of print audience measurement studies

Millward Brown IntelliQuest has performed a controlled experiment comparing web-based versions of its annual syndicated media study, the CIMSTM Home Technology Influencer and Business Technology Influencer surveys, with the paper versions currently...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Authors: Eric Melton, Marco Vriens
Company: KANTAR TNS Malaysia
June 19, 2003
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Citation

Melton and Vriens (2003a, June 19). Online VS. offline administration of print audience measurement studies . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/online-vs-offline-administration-of-print-audience-measurement-studies-


Research papers

Beyond eyeballs

The majority of web businesses do not provide good customer experience: they are unusable and/or do not meet the customers' expectations and preferences. One reason for this state is that good websites rely on both good marketing and software...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Bonny Brown
June 1, 2001
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Citation

Brown, B. (2001a, June 01). Beyond eyeballs. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/beyond-eyeballs