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Online VS. offline administration of print audience measurement studies

Date of publication: June 19, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Company:

Authors: Eric Melton, Marco Vriens

Abstract:

Millward Brown IntelliQuest has performed a controlled experiment comparing web-based versions of its annual syndicated media study, the CIMSTM Home Technology Influencer and Business Technology Influencer surveys, with the paper versions currently in use. This study found that the web-based versions produced media measures highly correlated with the paper-based versions. However, web measures were higher on average for readership audience estimates and lower on average for viewership audience estimates. Response rates were lower among web-based consumer respondents, but higher among web-based business respondents.

Eric Melton

Author

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Marco Vriens

Author

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Research Papers

Online administration of a print audience measurement study

Catalogue: ESOMAR/ARF WAM Conference 2004: Print

Author: Eric Melton

 

June 15, 2004

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Citation

Melton, E. (2004a, June 15). Online administration of a print audience measurement study. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/online-administration-of-a-print-audience-measurement-study


Research Papers

Moving offline to online

Catalogue: Panel Research 2007

Authors: Simon Scholes, Christine Connor

Company: GfK

October 28, 2007

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Citation

Scholes and Connor (2007a, October 28). Moving offline to online. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/moving-offline-to-online


Research Papers

Measuring the complementary effects of online and offline media

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Jeffrey Graham, Michele Madansky

 

June 14, 2004

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Citation

Graham and Madansky (2004a, June 14). Measuring the complementary effects of online and offline media. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/measuring-the-complementary-effects-of-online-and-offline-media


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Citation

Melton and Vriens (2003a, June 19). Online VS. offline administration of print audience measurement studies . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/measuring-the-complementary-effects-of-online-and-offline-media