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Research papers

The changing faces of Chinese women

China has been described as a sleeping dragon that has just woken up. The economic reform, combined with the rapid growth of foreign investment, has propelled the economy to double digit growth. The process of opening the Chinese economy is...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Yim Ling Sum
Company: Nielsen
November 1, 1996
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Citation

Sum, Y. (1996a, November 01). The changing faces of Chinese women. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/the-changing-faces-of-chinese-women