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The changing faces of Chinese women

Date of publication: November 1, 1996

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Company: Nielsen

Author: Yim Ling Sum

Abstract:

China has been described as a sleeping dragon that has just woken up. The economic reform, combined with the rapid growth of foreign investment, has propelled the economy to double digit growth. The process of opening the Chinese economy is transforming the entire country and has resulted in the emergence of a new consumer society.

Yim Ling Sum

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Sum, Y. (1996a, November 01). The changing faces of Chinese women. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/women-of-brazil-