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Holmes and Keegan (1983a, November 02). Generating idea from consumers . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/generating-idea-from-consumers-
Fletcher, R. (1966a, June 01). Pre-testing on the "creative workshop". ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/pre-testing-on-the-creative-workshop-