Back

Generating idea from consumers

Date of publication: November 2, 1983

Catalogue: Seminar 1983: New Product Development

Authors: Cliff Holmes, Sheila Keegan

Abstract:

The paper considers current and developing creative research methods used in generating ideas from consumers in the area of new product development. The role of consumers as idea-generators is discussed within an overall model commencing from a problem-orientation standpoint. The paper focuses specifically on various aspects of methodology including recruitment of respondents and practical aspects of creative workshops and creative panels.

Cliff Holmes

Author

This is a long description of some author details.

Sheila Keegan

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Generating new product ideas

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Colin Greenhalgh

Company: KANTAR TNS Malaysia

August 1, 1971

×

Citation

Greenhalgh, C. (1971a, August 01). Generating new product ideas . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/generating-new-product-ideas-


Research Papers

Generating and testing the ideas that will smell just right!

Catalogue: Innovate 2008

Authors: Evert Bos, Jaroslav Cir, David Whitelam

Company: BrainJuicer

June 16, 2008

×

Citation

Bos, Cir and Whitelam (2008a, June 16). Generating and testing the ideas that will smell just right!. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/generating-and-testing-the-ideas-that-will-smell-just-right-


Research Papers

Brands and consumers co-creation

Catalogue: Qualitative 2009: The Evolving Human

Authors: Fabio Paiva, Carla Mayumi

Companies: PepsiCo, Box1824

November 19, 2009

×

Citation

Paiva and Mayumi (2009a, November 19). Brands and consumers co-creation. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/brands-and-consumers-co-creation


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Holmes and Keegan (1983a, November 02). Generating idea from consumers . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/brands-and-consumers-co-creation