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Research papers

Report of the working group

Report of the working group on the papers from Maggie Stanway and Yves Evrard.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Joop L. van Vliet

June 18, 1980

Research papers

Changing the brand image

This paper proposes to reconsider the attitude of marketing researchers on brand image. Two examples are put forward, both of them concern transportation. The brand image of automotive products is determined, apart from the "objectiveâ knowledge...

Month

January

Year

1947

Month

April

Year

2024

You searched for: "*"

Research papers

Report of the working group

Report of the working group on the papers from Maggie Stanway and Yves Evrard.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Joop L. van Vliet

June 18, 1980

Research papers

Changing the brand image

This paper proposes to reconsider the attitude of marketing researchers on brand image. Two examples are put forward, both of them concern transportation. The brand image of automotive products is determined, apart from the "objectiveâ knowledge...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Louis Marton

August 1, 1975

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January

1947

April

2024

You searched for: "*"

Research papers

Report of the working group

Report of the working group on the papers from Maggie Stanway and Yves Evrard.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Joop L. van Vliet

June 18, 1980

Citation

Research papers

Changing the brand image

This paper proposes to reconsider the attitude of marketing researchers on brand image. Two examples are put forward, both of them concern transportation. The brand image of automotive products is determined, apart from the "objectiveâ knowledge...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Louis Marton

August 1, 1975

Citation

This paper proposes to reconsider the attitude of marketing researchers on brand image. Two examples are put forward, both of them concern transportation. The brand image of automotive products is determined, apart from the "objectiveâ knowledge...