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Magazines
Research World (April 2009)
What are memes and whatâs the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined âmemeâ to...
Catalogue: Research World 2009
Author: ESOMAR B.V.
April 1, 2009
Research papers
Living in and adapting to a culture of exposure
In our world, the boundaries are shifting between the public, the personal and the private. Now that it is so easy to share aspects of our inner life with the rest of the world up-to-the-minute, multi-media, deeply exposing or personal revelations;...
Catalogue: Qualitative 2008: Consumer Choice
Authors: Anita Black, Mitra Martin, Jon McNeill
Company: Hall & Partners
November 20, 2008
Research papers
Anticipation marketing
When the Apple Store opened in Sydney recently, eager patrons queued in the cold to be among the first to claim this iconic brand experience. When Grand Theft Auto 4 was launched, Ebay demand was already at a record high before the first products...
Catalogue: Qualitative 2008: Consumer Choice
Authors: Ellen Baron, Paul Merrell, Kristin Hickey
Company: Ruby Cha Cha
November 20, 2008
Research papers
Do I want to be beautiful?
Beauty has been of major concern to people since ancient times. Think, for example, of the Greek statues. But in the 21st century beauty seems to have become a hype. Perfectly styled female and male bodies and faces flood not only Playboy magazines...
Catalogue: Global Healthcare 2008: Consumer Choice
Author: Dieter Korczak
Company: GP Forschungsgruppe
February 6, 2008
Research papers
Manga makes a difference
Working in Japan we have found that understanding the hit series, the plot lines and the messages people take from manga helps us understand the motivations and the coming trends in popular behavior.This study describes in detail the use we have made...
Catalogue: Qualitative 2007
Authors: Mai Ohno, Dave McCaughan
Company: Interpublic Group of Companies
November 12, 2007
Research papers
Arabian nights and the digital sheherazade
Media, internet and telecommunications are playing a major role in helping Saudis reach out and connect with each other and the rest of the world. In this digital age, communications barriers are coming down as many Arab women are breaking age old...
Catalogue: Qualitative 2007
Author: Tammy Jalboukh
Company: KANTAR TNS Malaysia
November 12, 2007
Research papers
Stop asking questions
The challenge for MR is to deliver the insight needed to make the right management decisions. The basic MR tool is asking questions, analysing the answers through statistics and/or interpretation and deriving meaning from this analysis; however, this...
Catalogue: Congress 2007: Excellence
Authors: Dave Snowden, Jochum Stienstra
September 19, 2007
Research papers
Insight into action
This presentation explores a major issue facing many brands and organisations; the need to innovate in order to renew relevance for the target audience.There is a need for brands to constantly innovate to keep in step with cultural change and the...
Catalogue: Congress 2007: Excellence
Authors: Karen Paterson, Catriona Ferris, Lyn McGregor
Companies: Unilever, KANTAR TNS Malaysia, Flamingo
September 19, 2007
Research papers
