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The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Author: Colleen Ryan
Company: TRA
November 10, 2019

Research papers

Integrating digital conversations

Our approach enabled us to deliver findings that were grounded on naturally occurring consumer conversations about the condition. Incorporating social intelligence allowed us to build a picture of the sufferer journey not limited by structured...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ellie Osborne, Oliver Roberts
Company: Join the Dots InSites Consulting
November 11, 2018

Research papers

"Who is who" with behavioural data

This paper presents a completely new approach to overcome the user identification problem: separating individual's navigation by means of an algorithm that just looks at the data. As it will be shown, succeeding in doing so is only possible if...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
November 7, 2017


Marketing and research today (August 1994)

Fusion techniques have traditionally used common variables, such as demographics to match individual respondents on one survey to those on another. By such matching, it is argued that behavioural information onlyavailable on one survey may be...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
August 1, 1994

Research papers

Some comments on the use of "models" in advertising research

I have recently become aware of, and concerned with, the special problems facing market researchers and advertisers . Like many of you, I came to this conference a bit skeptical about the role that academic ideas and "models" could play in market...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: Martin Fishbein
June 15, 1971

Research papers

Comments on T. Nowak's and S. Smith's paper

There are some criticisms and comments we would like to append to our paper. The criticisms are self-directed, since I feel that we may not have fully communicated some elements of the T-Meter technique.

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: Seymour Smith
June 15, 1971

Research papers

Advertising works

Today, we want to share with you some new and exciting advertising research that The Coca-Cola Export Corporation, and Seymour Smith Associates have conducted in the past year. It is new in the sense that it marks the first adaptation of the T-Meter...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Authors: Theodore Nowak, Seymour Smith
Company: The Coca-Cola Company
June 15, 1971

Research papers

Some aspects of attitudes measurement multidimensional scaling

This report is not a result of personal research. It attempts only to evoke a few techniques which, at least in our country, are insufficiently used by marketing practitioners. The bibliography on such techniques is so extensive that we could not...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Jean-François Boss
February 1, 1970

Research papers

What causes contestants to participate in open contests? (German)

In recent years the open contest has evolved as a preferred method of sales promotion. In West Germany alone, advertisers have spent more than 100 million DM in the last three years for conducting contests. The range of problems within the area of...

Catalogue: ESOMAR Congress 1966
Author: Berend H. Feddersen
September 1, 1966