Resources Library by ANA

Every day low price

Everyday Low Price (EDLP), along with Category Management, Consumer Loyalty and Efficient Consumer Response (ECR) have become the jargon words for Marketing in the mid 1990’s. Everyday Low Price, an American import, was originally devised as a...

Catalogue: Seminar 1996: The Big Brand Challenge

Author: Judith Passingham

Company: KANTAR TNS Malaysia

June 15, 1996

What customers want

With the major trends in the automotive industry pointing towards increased consumer power, the ability of manufacturers to satisfy customers is, more than ever, a pre-requisite for success. As manufacturers struggle to differentiate their products...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Author: David Sargent

Company: JD Power

June 15, 1996

Measuring readership of newspaper sections on the UK NRS

For many years UK national newspapers have published additional sections given away with the main newspaper and while these were few and in the form of colour magazines, they were measured as separate titles. In 1988 the power of the press unions was...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Authors: Roger Beeson, Jean Wong

November 1, 1995

The UK reach and frequency model

RAJAR, the new joint industry measurement system for UK radio, was launched in 1993. As in the past, the RAJAR survey uses a one-week self-completion diary and a model is required to estimate station or schedule reach beyond seven days. Changes in...

Catalogue: Radio Research Symposium 1995

Authors: Sue Gray, Steve Wilcox

July 1, 1995

Consumer direct mail

This paper sets out to demonstrate the effectiveness of consumer direct mail in Great Britain, illustrated by its rapid growth rate and increasing share of advertising expenditure. The importance of direct mail, both now and as an advertising medium...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Authors: Fiona Bell, Nick Francis

June 15, 1995

European retail market structures

This paper considers evidence that there are common structures, in terms of types of retail offer, that each European retail market will tend towards over time. It takes a detailed look at two contrasting markets, the UK and Russia, to understand...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Authors: Mike Harris, Natasha Retejum

Company: KANTAR TNS Malaysia

June 15, 1995

Marketing and public relations

This paper is concerned with interrelations between public relations and marketing. This relationship has always been ambiguous and controversial. The chief controversy hinges around delineating the respective roles of the two functions. Both...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Authors: Philip Kitchen, Danny Moss

June 15, 1995

Measuring up to your own standards

BMW (GB) Limited has been conducting Customer Satisfaction studies among new car buyers in Great Britain for about eight years. The prime objective of these studies has been to assess the strengths and weaknesses of both the product and the service...

Catalogue: International Automotive Marketing Conference 1994

Author: Nigel Topping

Companies: BMW Group, KANTAR TNS Malaysia

June 15, 1994

Andrex comes out of the closet

This paper deals with brand extensions. It looks at one of the largest brands in the UK and how it has been extended in four separate ways. It looks at the rationale for each extension and the problems that each one faced. Using the research...

Catalogue: Seminar 1994: Building Successful Brands

Authors: Adrienne Yentis, Julian R. Bond

June 15, 1994