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Research reports

Qualitative research on the packaging for the 'plus' fertilizer range

Plant Protection Limited (PPL) is considering abandoning photogravure printing on some or all of its garden fertilizer packs in favour of the less expensive rubber dye method. This raises a number of questions on the design of fertilizer packs in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on the packaging for the 'plus' fertilizer range. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-packaging-for-the-plus-fertilizer-range


Research reports

Project Carnation

This research sets out to compare and assess consumer reactions to five additional names far the Carnation range of male hairdressings and deodorants, together with the name 'Scorpio' which has shown some potential in previous research. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Project Carnation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-carnation-


Research reports

Pack research on 'Sobranie of London'

This research was undertaken in order to examine responses to five potential pack designs for 'Sobranie of London' and to select from the fivethose which appear to be worthwhile developing further. The criteria used for screening and selection are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Pack research on 'Sobranie of London' . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pack-research-on-sobranie-of-london-


Research reports

Project Taurus pack research

The research investigated consumer attitudes and thinking about tablet packs. The aim was to assess reactions to five suggested pack designs in order toestablish the important features and characteristics that could be communicated by the tablet...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Project Taurus pack research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-taurus-pack-research


Research reports

Benson & Hedges gold pack research

This research was undertaken to explore smokers' attitudes towards pack designs for Benson & Hedges brands as a whole. The general objective was to establish whether it is desirable for all Benson & Hedges brands to be presented as a house...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Benson & Hedges gold pack research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/benson-hedges-gold-pack-research


Research papers

A simulation model for the development and control of products their packaging and advertising

The Objectives underlying the implementation of the system include: 1. To find out in detail: a) What opportunities exist within a market for new brands; b) How the positioning of current brands should be modified.2. To provide a valid basis (both...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: W. A. K. Frost
June 15, 1971
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Citation

Frost, W. A. (1971a, June 15). A simulation model for the development and control of products their packaging and advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-simulation-model-for-the-development-and-control-of-products-their-packaging-and-advertising


Research reports

Project Carnation

The principal objectives of this research were to assess the associations of three selected names for a range of male toiletry products and particularly sprayhairdressing, the names being presented on selected pack designs for spray hairdressing. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Project Carnation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-carnation--9903


Research reports

Study on English Tools Ltd.

Rowlinson Broughton (Manchester)Ltd. and Conran Design Group have evolved a new corporate identity for English Tools Ltd. It is intended to use the name Bulldog for the contractual and garden tools area and the Parkes name for a range of agricultural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 2, 1971
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Citation

, C. (1971a, May 02). Study on English Tools Ltd. . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/study-on-english-tools-ltd-


Research reports

Qualitative pack research on CO-OP own label products

This research was commissioned to provide the C.W.S. Design Department with guidance and information on Co-op own label packs derived from an evaluation of consumer attitudes to and perception of Co-op packs in eight product groups. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Qualitative pack research on CO-OP own label products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-pack-research-on-co-op-own-label-products