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Research reports

Report on qualitative research on Canned Desserts

Rowntree Mackintosh has developed a new instant dessert product; a fruit-flavored custard. This has been canned using an aseptic canning process.The objectives of the research reported here were to examine housewives reactions to the product when...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Report on qualitative research on Canned Desserts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-canned-desserts


Research reports

Project Carnation

This research sets out to compare and assess consumer reactions to five additional names far the Carnation range of male hairdressings and deodorants, together with the name 'Scorpio' which has shown some potential in previous research. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Project Carnation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-carnation-


Research reports

Project Carnation

The principal objectives of this research were to ascertain the meanings and associations of ten potential names for a range of male toiletry products, particularly spray and liquid hairdressing and deodorant products, aimed at16-25 years-old men....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 18, 1971
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Citation

, C. (1971a, June 18). Project Carnation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-carnation-name-research


Research reports

Project Carnation

The principal objectives of this research were to assess the associations of three selected names for a range of male toiletry products and particularly sprayhairdressing, the names being presented on selected pack designs for spray hairdressing. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Project Carnation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-carnation--9903


Research reports

Study on English Tools Ltd.

Rowlinson Broughton (Manchester)Ltd. and Conran Design Group have evolved a new corporate identity for English Tools Ltd. It is intended to use the name Bulldog for the contractual and garden tools area and the Parkes name for a range of agricultural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 2, 1971
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Citation

, C. (1971a, May 02). Study on English Tools Ltd. . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/study-on-english-tools-ltd-


Research reports

Report on qualitative research on Toffee assortment placement groups

A new toffee assortment has been developed to bemarketed under a Toffo name.The objective of this research: 1. To examine present eating habits of toffeeassortments;2 . To determine the strengths and weaknesses of current assortments;3. To discover...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1970
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Citation

, C. (1970a, September 03). Report on qualitative research on Toffee assortment placement groups. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-toffee-assortment-placement-groups


Research reports

Qualitative research on multivitamin concept and name

This research was concerned with a multivitamin product in tablet form. It is envisaged that the product will consist of red and black tablets, packed in a drum,retailing at about £1.0.0. for a month's supply. One tablet of each colour will...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on multivitamin concept and name. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-multivitamin-concept-and-name


Research reports

Qualitative research on potential Bristows free and lovely shampoo ranges

Six concepts were available in rough advertising form on boards for testing. These were duplicated for Bristows and free & Lovely respectively. In addition,there was an advertising board for each brand name using the 'new naturals' concept as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on potential Bristows free and lovely shampoo ranges. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-potential-bristows-free-and-lovely-shampoo-ranges


Research reports

Attitudinal research: Name testing

ln examining 'Henkel' as a brand name by the method of word association, a sample of 160 respondents were questioned, 80 male and 60 female. The sample was not matched exactly in terms of sex, class, and age, but neither were there significant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Attitudinal research: Name testing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudinal-research-name-testing