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Research papers

Measuring awareness, do we measure advertising effects?

This paper describes the use of awareness tracking data to monitor differences in commercial quality and increases in brand awareness in time. It describes the relationships between awareness variations due to advertising spending and the quality of...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Lynn Y.S. Lin, Patrick G. M. Standen
Company: Burke, Inc.
June 15, 1984
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Citation

Lin and Standen (1984a, June 15). Measuring awareness, do we measure advertising effects?. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/measuring-awareness-do-we-measure-advertising-effects-


Research papers

Tracking the shampoo market

There are two broad approaches which a company may adopt in trying to evaluate the benefits gained from its advertising expenditure. These are either by analysis of sales or by some form of consumer research. In this paper the results obtained from...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Alan Smith
June 15, 1981
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Citation

Smith, A. (1981a, June 15). Tracking the shampoo market. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/tracking-the-shampoo-market


Research papers

Tracking the elusive innovator

This study created and implemented a new method for locating and profiling innovative consumers. The innovators were identified as such by virtue of ownership of products warranted or given status as innovations by the consumer sample researched....

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Emma Auer
May 1, 1981
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Citation

Auer, E. (1981a, May 01). Tracking the elusive innovator. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/tracking-the-elusive-innovator


Research papers

C.M.I.S.A

Coordinated Management Information Systems is basically a service organization specializing in Information Systems designed to assist Sales/Marketing management in decision making. Through a combination of people, analytical techniques and computer...

Catalogue: Seminar 1980: Information Systems In Action
Author: Sydney Toledano
June 15, 1980
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Citation

Toledano, S. (1980a, June 15). C.M.I.S.A. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/c-m-i-s-a