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C.M.I.S.A

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Information Systems In Action

Author: Sydney Toledano

Abstract:

Coordinated Management Information Systems is basically a service organization specializing in Information Systems designed to assist Sales/Marketing management in decision making. Through a combination of people, analytical techniques and computer based systems, CMIS is currently providing solutions to a wide variety of marketing needs: product tracking systems, promotion tracking systems, media systems budget/plan systems.

Sydney Toledano

Author

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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
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Citation

Toledano, S. (1980a, June 15). C.M.I.S.A. ANA - ESOMAR. Retrieved July 23, 2025, from


https://ana.esomar.org/documents/c-m-i-s-a