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C.M.I.S.A

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Information Systems In Action

Author: Sydney Toledano

Abstract:

Coordinated Management Information Systems is basically a service organization specializing in Information Systems designed to assist Sales/Marketing management in decision making. Through a combination of people, analytical techniques and computer based systems, CMIS is currently providing solutions to a wide variety of marketing needs: product tracking systems, promotion tracking systems, media systems budget/plan systems.

Sydney Toledano

Author

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Research Papers

INF*ACT workstation

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Thomas R. Ottinger

Company: Nielsen

June 15, 1988

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Citation

Ottinger, T. R. (1988a, June 15). INF*ACT workstation. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/inf-act-workstation


Research Papers

Steirerbrau information system

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Authors: Gerhard Valeskini, Johannes Rupp

 

June 15, 1992

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Citation

Valeskini and Rupp (1992a, June 15). Steirerbrau information system. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/steirerbrau-information-system


Research Papers

PC inf+act

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: Thomas R. Ottinger

Company: Nielsen

June 15, 1987

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Citation

Ottinger, T. R. (1987a, June 15). PC inf+act. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/pc-inf-act


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Citation

Toledano, S. (1980a, June 15). C.M.I.S.A. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/pc-inf-act