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Research papers

The Dutch outdoor study

In 2000 a new study of outdoor advertising reach was published in the Netherlands. The Dutch Outdoor Study combines several major innovations in outdoor research techniques with new software for presenting results. This paper describes the research...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Lex van Meurs, Peter Kloprogge, Marcel van der Kooi
Company: GfK
June 20, 2003

Research papers

Revisiting print measures in a channel planning world

This paper examines new developments in readership analysis and explores an innovative solution to the issue of managing the accumulation of print audiences in the Dutch market. The authors present ways to work within the paradigm of traditional...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Authors: Peter Kloprogge, Tim Foley
June 19, 2003

Research papers

Data to decision

This paper provides a new way to approach the building of systems to help channel planning. By channel planning, the authors mean the combination of media options that are used to satisfy a communication task. This combination should reflect not just...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Peter Kloprogge, Tim Foley
June 18, 2003